MVP-as-a-Service Blog Find Ideas Is my idea BRASS?

YouTube video recommender

For Sales Teams

Muck

How is the score calculated?

To determine whether an idea is "Muck" or "Brass," we consider three key factors:

1). Is the search volume increasing? It’s advantageous to be in a growing market.
2). Is there significant competition? While competition can validate an idea, too much of it can make it difficult to stand out.
3). Are enough people searching for the relevant keywords? If search volume is too low, building a business around the idea may be challenging.

Of course, startups aren’t an exact science—very little people were searching for "couch surfing" when Airbnb first launched.

Search Volume

Last 5 years

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Prompt

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Sales teams often face challenges in efficiently identifying and utilizing valuable training and sales content that resonates with their target audience. Our YouTube Video Recommender software alleviates this pain by curating personalized video recommendations based on team performance metrics and individual learning preferences. This ensures that each team member has access to the most relevant content, eliminating the time spent searching for quality resources and enhancing member engagement through tailored learning experiences. Additionally, our software features integration capabilities with CRM tools and performance analytics to provide real-time insights into how recommended videos impact sales outcomes. By tracking viewer interaction and linking specific video content to sales metrics, teams can easily refine their strategies and focus on effective techniques. This targeted approach not only improves knowledge retention but also empowers sales reps to stay ahead of industry trends, ultimately leading to increased productivity and higher conversion rates.

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