MVP-as-a-Service Blog Find Ideas Is my idea BRASS?

Spotify agency

For B2b

Muck

How is the score calculated?

To determine whether an idea is "Muck" or "Brass," we consider three key factors:

1). Is the search volume increasing? It’s advantageous to be in a growing market.
2). Is there significant competition? While competition can validate an idea, too much of it can make it difficult to stand out.
3). Are enough people searching for the relevant keywords? If search volume is too low, building a business around the idea may be challenging.

Of course, startups aren’t an exact science—very little people were searching for "couch surfing" when Airbnb first launched.

Search Volume

Last 5 years

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Prompt

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Spotify Agency is designed to address the unique challenges B2B companies face in managing their audio marketing campaigns. Businesses often struggle with identifying the right audience, tracking campaign performance, and curating engaging content. Our software streamlines these processes with advanced analytics and segmentation tools, enabling agencies to pinpoint their target demographics with precision. Additionally, Spotify Agency provides a centralized content library and customizable campaign templates, ensuring that creating compelling ads is efficient and tailored to resonate with diverse audience segments. Moreover, the platform's comprehensive reporting dashboard equips agencies with actionable insights to optimize their strategies in real-time. By automating performance tracking and feedback loops, Spotify Agency minimizes the time spent on analysis, allowing teams to focus on creative development and client relations. With features such as collaborative project management and multi-user access, agencies can enhance team productivity and deliver results that exceed client expectations, alleviating the constant pressure for measurable ROI in the competitive B2B landscape.

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