MVP-as-a-Service Blog Find Ideas Is my idea BRASS?

Offering Content Market Strategy Services As A Fractional Chief Content Marketing Officer

For startups

Brass

How is the score calculated?

To determine whether an idea is "Muck" or "Brass," we consider three key factors:

1). Is the search volume increasing? It’s advantageous to be in a growing market.
2). Is there significant competition? While competition can validate an idea, too much of it can make it difficult to stand out.
3). Are enough people searching for the relevant keywords? If search volume is too low, building a business around the idea may be challenging.

Of course, startups aren’t an exact science—very little people were searching for "couch surfing" when Airbnb first launched.

Search Volume

Last 5 years

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Prompt

Copy-paste the following prompt onto Marblism to build this app

Our software addresses the common struggles startups face in developing and executing a cohesive content marketing strategy. Many startups lack the resources for a full-time Chief Content Marketing Officer, leading to inconsistent messaging and missed opportunities for audience engagement. By providing fractional CMO services, our platform enables startups to access expert guidance that aligns content marketing efforts with their business goals, ensuring a strong brand presence without the overhead costs. With features like strategic content planning, analytics tracking, and tailored audience segmentation, our software empowers startups to create impactful content that resonates with their target market. The built-in collaboration tools streamline communication among team members, while data-driven insights help refine strategies based on performance metrics, allowing startups to adapt quickly in a competitive landscape. This comprehensive approach alleviates the burden of content marketing, enabling startups to focus on growth and innovation.

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