MVP-as-a-Service Blog Find Ideas Is my idea BRASS?

Customer Feedback and Surveys for mobile

For b2b sass

Muck

How is the score calculated?

To determine whether an idea is "Muck" or "Brass," we consider three key factors:

1). Is the search volume increasing? It’s advantageous to be in a growing market.
2). Is there significant competition? While competition can validate an idea, too much of it can make it difficult to stand out.
3). Are enough people searching for the relevant keywords? If search volume is too low, building a business around the idea may be challenging.

Of course, startups aren’t an exact science—very little people were searching for "couch surfing" when Airbnb first launched.

Search Volume

Last 5 years

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Prompt

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Enhance your B2B SaaS platform with our mobile Customer Feedback and Surveys solution, designed to tackle common pain points such as low response rates, lack of actionable insights, and integration challenges. Our intuitive mobile interface encourages users to provide feedback on-the-go, ensuring higher engagement and completion rates. Advanced analytics tools allow businesses to pinpoint trends and sentiment, transforming raw data into actionable insights that drive product improvements and customer satisfaction. Seamlessly integrated with existing software stacks, our platform eliminates the friction often faced in data collection and analysis. Features like customizable survey templates, real-time notifications, and automated reporting streamline the feedback process, empowering teams to address issues promptly and make informed decisions. With robust security measures and user-friendly design, businesses can trust that their data is safe while effectively capturing the voice of the customer.

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