MVP-as-a-Service Blog Find Ideas Is my idea BRASS?

blockchain-based loyalty and authentication application

For Sales Teams

Muck

How is the score calculated?

To determine whether an idea is "Muck" or "Brass," we consider three key factors:

1). Is the search volume increasing? It’s advantageous to be in a growing market.
2). Is there significant competition? While competition can validate an idea, too much of it can make it difficult to stand out.
3). Are enough people searching for the relevant keywords? If search volume is too low, building a business around the idea may be challenging.

Of course, startups aren’t an exact science—very little people were searching for "couch surfing" when Airbnb first launched.

Search Volume

Last 5 years

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Prompt

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Sales teams often grapple with maintaining customer loyalty and ensuring the authenticity of rewards programs, leading to disengaged clients and potential revenue loss. Our blockchain-based loyalty and authentication application addresses these pain points by providing a secure, transparent platform that records customer interactions and reward transactions in real-time. This eliminates fraudulent activities and guarantees that each reward is tied to verified customer behavior, thus fostering trust and encouraging repeat purchases. Additionally, our software offers customizable loyalty programs, enabling sales teams to craft tailored experiences that resonate with specific customer segments. With built-in analytics, sales teams can track engagement and program performance, identifying trends and adjusting strategies for maximum impact. By simplifying the management of loyalty initiatives and ensuring the integrity of rewards, sales teams are empowered to enhance customer relationships, boost retention rates, and ultimately drive sales growth.

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