MVP-as-a-Service Blog Find Ideas Is my idea BRASS?

Automatically get your real ICP based your user thanks to our user enrichment db

For B2B saas

Muck

How is the score calculated?

To determine whether an idea is "Muck" or "Brass," we consider three key factors:

1). Is the search volume increasing? It’s advantageous to be in a growing market.
2). Is there significant competition? While competition can validate an idea, too much of it can make it difficult to stand out.
3). Are enough people searching for the relevant keywords? If search volume is too low, building a business around the idea may be challenging.

Of course, startups aren’t an exact science—very little people were searching for "couch surfing" when Airbnb first launched.

Search Volume

Last 5 years

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Prompt

Copy-paste the following prompt onto Marblism to build this app

Struggling to identify your Ideal Customer Profile (ICP) in the crowded B2B SaaS landscape? Our software leverages a comprehensive user enrichment database to automatically analyze your existing users and pinpoint real ICPs that drive value for your business. By addressing the challenge of ineffective targeting and poor segmentation, you can focus your marketing and sales efforts on prospects that are more likely to convert, saving time and resources while maximizing ROI. With advanced analytics and real-time insights, our solution continuously refines your ICP as your user base evolves. Features such as dynamic segmentation, predictive modeling, and automated reporting empower your teams to stay ahead of market trends, tailor their outreach strategies, and enhance customer retention. Combat the difficulties of customer acquisition and engagement with a data-driven approach that ensures you’re not just reaching more leads, but the right leads that align with your growth objectives.

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