MVP-as-a-Service Blog Find Ideas Is my idea BRASS?

An app where you can share and discover podcasts

For Sales Teams

Muck

How is the score calculated?

To determine whether an idea is "Muck" or "Brass," we consider three key factors:

1). Is the search volume increasing? It’s advantageous to be in a growing market.
2). Is there significant competition? While competition can validate an idea, too much of it can make it difficult to stand out.
3). Are enough people searching for the relevant keywords? If search volume is too low, building a business around the idea may be challenging.

Of course, startups aren’t an exact science—very little people were searching for "couch surfing" when Airbnb first launched.

Search Volume

Last 5 years

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Prompt

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Sales teams often struggle with limited time for learning and staying updated on industry trends. Our app provides a streamlined platform where team members can quickly share and discover podcasts tailored to their specific sales challenges and needs. By curating a library of targeted content, users can easily access insights from top performers and industry experts, allowing them to stay ahead of the competition while maximizing their productivity during commutes or breaks. Key features include personalized recommendations based on user interests, collaborative sharing tools for exchanging valuable episodes, and integration with sales training initiatives. This fosters a culture of continuous learning and empowers sales professionals to leverage knowledge that directly impacts their performance, ultimately driving more deals and enhancing team success.

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